Mini Toys are a newer line ZURU created after its Mini Brands line became wildly popular. Mini Brands are miniature versions of household products and food products.

After social media influencers started posting their Mini Brands reveals, kids AND adults began collecting these ZURU products. In fact, ZURU has a collectible guide included in each Mini Brands ball, letting the consumer know if any of their products are “rare,” and thus worth something.

ZURU has several lines, including grocery products (Mini Brands), Mini Toys, the Unicorn Squad, the Dino Strike, Monster Trucks, and so on. A white ball houses the items. Upon unwrapping the ball, there are five compartments. Each compartment has a toy or – in the case of Mini Toys and Mini Brands – a shopping cart or basket. I have a whole bunch of food products from Mini Brands, some rare and some not. I will write another post about the grocery minis, but in this post, I will focus on my favorite ZURU line -the Mini Toys.

Mini Toys

ZURU Mini Toys consist of over 60 small toys and accessories. Toys are from Nickelodeon, Rubiks, Crayola, and ZURU. The toys themselves are a little too big for 1:12 dollhouse play, but they work great with my collection of Simpsons Playmates.

As with Mini Brands, ZURU has created some “rare” and therefore collectible toys. ZURU has a Mini Toy collector guide on its website. Based on the guide, I have one rare item (Metallic Ninja Turtle).

A rare Teenage Mutant Ninja Turtle is in the lower left.

The Unwrapping

Un wrapped Mini Toys ball
The Mini Brand ball without the wrapping
The unwrapped ball
opened mini brand with the 5 compartments
Opened Mini ball with 5 compartments
unwrapped compartment with the toy
A toy that was housed in one of the compartments
Contents of the Mini Brand ball inside the Mini Brand shopping cart
My haul – four toys and one shopping cart


My passion is small-scale stuff, from Legos to small toys to miniatures to small home decor items. If you enjoy collecting and viewing miniatures and other little things, I hope this website will provide you with helpful information and useful links.

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