Kinder Surprise

Kinder Surprise (also known as Kinder Egg or Kinder Surprise Egg) consists of a milk chocolate egg surrounding a yellow plastic capsule with a small toy inside. Made by the Italian company Ferrero since 1974, Kinder Surprise was originally created with children in mind, replicating an Italian Easter family tradition in which adults give children large chocolate eggs with toys inside. However, Kinder Surprise toys have become collectible for adults as well.

Wrapped and unwrapped Kinder Surprise Egg
Kinder Surprise unwrapped and wrapped egg
Inside of a chocolate Kinder Surprise, showing the yellow toy capsule
A view of the inside of a Kinder Surprise Egg. Notice the yellow capsule (which houses the toy).

Collectors often try to acquire all toys within a themed set. Some even share their egg openings on social media, or create their own toys and re-wrap them in Kinder Surprise packaging.  Over 100 new toys are distributed each year. Since 1974, 30 billion Kinder Surprise eggs have been sold worldwide.

History

In 1968, Michele Ferrero brought up the idea with his employees of a product that could be given to children so they could have a little “surprise” every day.  This idea was based on the Italian tradition of parents giving their kids large chocolate eggs at Easter. Ferrero’s first attempt to follow through with this idea was unsuccessful. Eventually,  Ferrero commissioned William Salice to realize the concept. In 1974, the Italian company Ferrero began manufacturing Kinder Surprises.

Themes

Collections of Kinder Surprise toys have included

Asterix,  Fantasmini, Smurfs, and Minions. Ferrero and Kinder have also partnered with various companies (Disney, Universal, etc.), institutions, and people to promote Kinder Surprise.

Asterix Kinder Surprise toys
My Asterix Kinder Surprise Collection

U.S. Ban

In the U.S., the Federal Food, Drug, and Cosmetic Act prohibits confectionery products that contain a “non-nutritive object,” unless the non-nutritive object has functional value. Essentially, the Act bans “the sale of any candy that has embedded in it a toy or trinket”.

While Kinder Surprise eggs are legal in Canada and Mexico, they are illegal to import into the US. In June 2012, CBP held two Seattle men for two and a half hours after discovering six Kinder Surprise eggs in their car upon returning to the US from a trip to Vancouver. According to one of the men detained, a border guard quoted the potential fine as “$2,500 per egg.”

Since Kinder Surprise is banned in the US, why am I blogging about them?  While the candy-covered capsule toy combo violates U.S. law, the actual capsule -sans chocolate coating- is just a toy and is not illegal.

I have acquired numerous Kinder Surprise toys over the years, including many Asterix-related toys, circus toys, and some other cute items.

A collection of Kinder toys that have balance elements
My collection of Kinder balance toys.
Music related Kinder toys
Kinder musical instruments
Kinder figure with a smiling tv head that changes expression.
Kinder figures with TV faces that change expression. This guy is smiling.
Sick looking tv guy
Now the same TV figure looks sick.
Happy standing TV guy
Same concept, but this figure is standing.
Unhappy standing TV guy.
Changed expression with a different viewing angle,

Where to Buy

Kinder Surprise toys are readily available on Etsy and eBay. If you are visiting Europe, you can find Kinder Surprise toys everywhere but, be warned, do not bring back unopened Kinder Surprise eggs! Eat or dispose of the chocolate coating before entering the U.S.!

Ananda

My passion is small-scale stuff, from small toys to miniatures to small home decor items. If you enjoy collecting and viewing miniatures and other little things, I hope this website will provide you helpful information and useful links.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *